UX Designer
My ICBC is a unified self-serve portal that brings driver licensing, insurance, claims, payments, and account services into one trusted digital experience.
End-to-end UX Design
Responsive Web Design
2025 - 2026 | Live - Evolving
Lead UX Designer
Leading the end-to-end UX design for a new self-service experience that will let eligible British Columbians renew and replace their IDs online.
Illustrations
2026 – Present · In Development (Launch planned for 2027)
Lead UX/UI Designer
Led end-to-end UX design of an AI-powered content platform, increasing conversion by 72% and landing #10 Product of the Day on Product Hunt.
End-to-end Product Design
Branding
UX UI Design
2021 - 2022 | Launched
Redesigned authentication flows serving millions of BC residents — reducing sign-in errors through a cohesive illustration system and accessible, responsive design
UI Design
2025 - 2026 | Implemented
From Emily Carr University to startup speed to public-service scale, I’ve learned to design every journey like a good story: clear enough to follow, engaging enough to keep going.
