





Untangling flows until the next step feels obvious. (My ICBC's payment plan design is the best example of this in practice.)

Always asking and not assuming, then designing from what I learn. (Shown in the deep research and user testing behind projects like My ICBC and ID Online Card renewals and replacements projects.)


Using AI to move faster, never to think for me. (This is simply how I work, on every project.)

I love uncovering the insight that changes everything for the better. (Like ICBC’s authentication illustrations, born from users guessing which ID to use.)

I care about how the whole experience moves, not just how each screen looks. (Shown in how My ICBC’s services had to stay coherent across parallel workstreams, not just within one screen.)

Learning, reflecting and becoming a stronger designer with every quest!




From Emily Carr University to startup speed to public-service scale, I’ve learned to design every journey like a good story: clear enough to follow, engaging enough to keep going.

