Lead UX Designer
Leading the end-to-end UX design for a new self-service experience that will let eligible British Columbians renew and replace their IDs online.
End-to-end UX Design
Responsive Web Design
Illustrations
2026 – Present · In Development (Launch planned for 2027)
UX Designer
My ICBC is a unified self-serve portal that brings driver licensing, insurance, claims, payments, and account services into one trusted digital experience.
2025 - 2026 | Live - Evolving
Lead UX/UI Designer
Led end-to-end UX design of an AI-powered content platform, increasing conversion by 72% and landing #10 Product of the Day on Product Hunt.
End-to-end Product Design
Branding
UX UI Design
2021 - 2022 | Launched
UX/UI Designer
An AI-powered audio-to-video tool that helped beginners turn podcasts and other audio content into engaging, shareable videos.
Promo Video
2022
A guided resume builder that helps students organize their experience once, tailor it for different opportunities, and create resumes more quickly.
UI Design
2020 | Interactive prototype
Interaction Designer
An accessible hallway experience designed to encourage movement, independence, conversation, and cognitive activity for older hospital patients.
Interaction Design
Interactive Installation
Accessibility
2021 | Designed, produced, and installed
Creating Castofly’s brand identity and turning it into a flexible design system for the product, website, and social content.
Logo Design
Design System
2021 - 2022 | Implemented
Redesigned authentication flows serving millions of BC residents — reducing sign-in errors through a cohesive illustration system and accessible, responsive design
2025 - 2026 | Implemented
A logo identity design for a board game café, combining games, connection, and coffee in one continuous mark.
A logo and packaging system created for a colourful range of basil seed drinks, later produced and released in stores.
An emotional promotional video that introduces Caleido’s immigration-support experience through illustration, motion, and product storytelling.
An engaging promotional video introducing Fishappy, a connected app and sensor system designed to help people care for their fish while away from home.
